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 Two-way communication

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kosovohp




Number of posts : 75
Registration date : 2010-10-14

Two-way communication Empty
PostSubject: Two-way communication   Two-way communication Icon_minitimeFri Dec 17, 2010 6:50 pm

Two-way communication - uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s).
Two-Way Communication in Public Relations
There are different types of two-way communication in public relations; symmetric and asymmetric.
Two-way asymmetric public relations...
Can also be called "scientific persuasion;"
Employs social science methods to develop more:[1]
Generally focuses on achieving short-term attitude change;
Incorporates lots of feedback from target audiences and publics;

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